SkyQuest PArk’s
PR Content
Strategy
MaximalistPR developed a multi-channel content strategy for SkyQuest Park’s “Step Into the Story” campaign, guiding the brand through Halloween, Thanksgiving, Christmas, and New Year’s.
Scope of Work
Instagram (OddityQuest Halloween): A screenshot-style Field Guide carousel, Stories and Reels, built for shares, saves, and link clicks.
YouTube (Behind the Build): A chaptered mini-doc that revealed OddityQuest’s design process while supplying press-ready stills.
Facebook (Thanksgiving Planner): A seasonal post highlighting park hours, events, and limited-time-only treats with RSVP functionality.
TikTok (Food Focus): A fast “Taste Tour” of four zones and four seasonal bites, optimized for UGC and menu revenue.
Traditional Media: A Christmas TV spot (WKMG CBS Orlando) and a New Year’s Eve radio activation (Magic 107.7 iHeart) to extend reach.
the Outcome
This strategy paired audience value (planning tools, BTS access, seasonal menus) with brand outcomes (ticket conversions, RSVPs, media coverage). Every channel had a clear purpose, measurable KPI, and creative that matched SkyQuest’s whimsical, story-driven positioning.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
