Bold, editorial, and unapologetically luxe, these guidelines were designed to ensure consistency across every touchpoint, from digital assets to experiential activations.

The document establishes our visual identity, brand voice, and core design system. It captures the essence of MaximalistPR: maximalist but refined, daring but strategic, playful yet professional. By setting these standards, we ensure that every client-facing moment reflects the agency’s creative point of view and cultural edge.

Inside the guidelines, you’ll find:

• Core brand values and positioning

• Color palette and typography system

• Logo usage and applications

• Brand imagery and art direction

• Editorial tone and messaging principles

This project demonstrates how we build a foundation that’s both timeless and flexible, allowing MaximalistPR to grow while staying instantly recognizable.