With brand reputation riding on every visual impression, consistency isn’t optional; it’s foundational. This brand media style guide was developed as part of a comprehensive media relations strategy for SkyQuest Park, a family-owned regional theme park reintroducing itself through the “Step Into the Story” campaign.

The document outlines formal guidelines for photo and logo usage, ensuring alignment across media coverage, digital publications, and campaign content. From protecting the integrity of SkyQuest’s visual assets to offering direction on attribution, resolution standards, and placement, the guide serves as a practical tool for both journalists and content creators working within (or reporting on) the SkyQuest brand ecosystem.

It also signals the park’s readiness for earned media visibility and reinforces the brand’s positioning as a creatively led, story-driven destination. Whether supporting press releases, VNRs, or public appearances by spokespeople, this guide gives media professionals the context they need to tell the SkyQuest story without compromising brand fidelity.