Part newsroom, part backstage pass, this online media room powers coverage of SkyQuest Park’s brand pivot, “Step Into the Story.” It consolidates press-ready assets, definitive key messages, and a luxe-but-usable style system enabling journalists, partners, and stakeholders to move from interest to publication with speed and accuracy. Developed iteratively over the course of Full Sail University’s Public Relations M.A., the build focuses on planning, integrating, and managing digital media assets across web and social for strategic publics and the press.

Anchored to the “Step Into the Story” repositioning, the media room aligns voice, color, and typography across all materials, creating an optimistic, whimsical tone that is neither childish nor descriptive, ensuring every pull quote, caption, and cutline reads on-brand. It anticipates coverage angles with evergreen Key Message Points and FAQs, a concise brand overview, clear media contact pathways, and crisis-ready access points that route to official statements when needed.

The content architecture mirrors how reporters work (fast scan → verify → download → file), while the creative system conveys the repositioning (zones, overlays, and a new VR anchor) without requiring deep lore. The result is a single source of truth that feels editorially coherent and visually cinematic.

Core components

• Key Message Points + FAQs for fast fact-checking

• Brand media style guidance (voice, palette, typography, imagery direction)

• Downloadable, press-friendly assets and contact pathways

• Crisis-communication access points routing to official statements

Explore the live hub

(press assets, backgrounders, FAQs, and more):
Visit the SkyQuest Park Media Room