A fresh take on the traditional VNR, this video package was created to help media outlets visualize SkyQuest Park’s upcoming brand repositioning campaign, Step Into the Story. Shot entirely on location, the segment pairs cinematic b-roll with a direct-to-camera introduction from the campaign’s spokesperson, offering journalists pre-cleared footage and context for upcoming stories.

Developed as part of Full Sail University’s Media Relations course, the assignment demonstrates how a well-executed VNR can serve as both a media asset and a brand touchpoint. This piece leans into visual storytelling, capturing real park guests, kinetic ride motion, and a strong sense of place, while preserving flexibility for broadcasters and digital editors to make it their own.

It’s informative. It’s editable. And it’s built to play nicely with newsroom timelines.