Social Media Analytics Report & ROI Evaluation

This data-driven presentation analyzes McDonald’s 2023 “As Featured In” campaign, which celebrated the brand’s iconic appearances across film and television. Using real and simulated metrics, the report evaluates performance across platforms like Instagram, TikTok, and X, while highlighting audience engagement, sentiment, and ROI. The final recommendations explore how nostalgia, pop culture, and smart strategy can work together to drive results in modern social media campaigns.