McDonald’s brought the nostalgia, and the numbers brought the receipts. This campaign breakdown shows how a pop culture throwback turned into serious engagement, fan buzz, and big ROI.

This video presentation analyzes Poppi’s website performance through AI-simulated Google Analytics data, highlighting key insights on traffic, search strategy, and page optimization for brand growth.

This 3-minute video review breaks down the strengths and limitations of LinkedIn Analytics as a tool for public relations professionals. Using the platform’s built-in Competitor Analytics feature, Jesenia Edwards explores how PR teams can track engagement, benchmark performance, and inform strategy without needing access to third-party tools.