Designing Wonder:
Using Storytelling as Strategy
in Experiential Entertainment
As experiential branding continues to reshape entertainment marketing, this Exclusive webinar explores the emotional architecture behind one of its most powerful tools: storytelling.
Developed for the Events Marketing and Production course at Full Sail University, the project centers on SkyQuest Park’s cinematic brand campaign, Step Into the Story, and examines how narrative, nostalgia, and sensory design converge to create unforgettable guest journeys.
From early concepting to final execution, every asset, webinar proposals, content structure, promotional rollout, and final recording, was crafted as part of a unified brand experience. The result is more than a presentation; it’s a blueprint for how regional entertainment brands can elevate engagement, spark loyalty, and transform casual guests into lifelong fans.
Webinar Proposals
Two distinct concepts, Designing Wonder and From Guests to Heroes, were originally pitched to align with separate target segments. This proposal suite outlines how audience insight, brand strategy, and campaign messaging shaped the direction of the final session.
Content Outline
The full structure of the selected webinar, Designing Wonder, including narrative flow, visual support, and engagement strategy. This section breaks down how content was sequenced to guide attention, build momentum, and reinforce campaign themes.
Promotion Plan
An integrated promotional campaign designed to generate buzz, drive registration, and reinforce SkyQuest’s positioning. From press release to platform-specific posts, each tactic is tailored to channel and audience.
Webinar Recording
The final 15–20 minute recorded session, delivered as a branded experience for creative professionals, theme park fans, and community stakeholders. Includes a post-session reflection on strategy, execution, and audience impact.