For brands built on narrative, the campaign launch should feel like the prologue to a best-seller. This integrated event proposal, developed as part of Full Sail University’s Events Marketing and Production course, reimagines the traditional media preview as an immersive cinematic experience.

Set against the backdrop of a historic theatre, Opening Credits invited VIPs and media into the story-first universe of SkyQuest Park through theatrical spectacle, themed exploration zones, influencer collaborations, and a layered PESO strategy. The event was designed not only to generate media buzz, but to emotionally anchor guests to the SkyQuest brand by letting them step into the story.

This portfolio showcase includes direct access to each strategic deliverable created for the client: from narrative framing and campaign goals to logistical planning, promotional strategy, and the final pitch.

Featured Deliverables

• The Brief: Event Strategy & Campaign Purpose
  An overview of the event’s purpose, audience, tone, and storytelling goals.

• Logistics & Budget: Venue, Timeline, and Operational Plan
  A behind-the-scenes look at how the event was planned, timed, and budgeted, including venue details, accessibility, vendor considerations, and cost breakdowns.

• Promotion Plan: Media, PESO Strategy, and Influencer Engagement
  Tactics and touchpoints spanning social, earned media, community outreach, and influencer partnerships, plus sample mockups and messaging.

• Final Presentation: Narrated Pitch & Creator Reflection
  The live event proposal, presented as a narrated multimedia pitch, plus a personal reflection on the creative process and event design journey.